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Campaigns & Launches

Turn strategy into action.

Big ideas deserve more than a post and a pretty graphic. We bring strategy, creativity and momentum to the moments that matter - from launching something new to getting behind a campaign that needs to make an impact.

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We turn your objectives into a clear campaign idea, compelling messaging and a practical plan for bringing it to life across the right channels. Whether it’s a focused campaign or a bigger launch, we’ll help you create the buzz, build the momentum and make it matter.

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Campaign Spark

Have an idea? Let's give it momentum.

Description

For smaller campaigns, promotions or focused marketing moments where the client needs the strategic idea and direction.

What's included?

  • Campaign discovery

  • Campaign objective

  • Target audience

  • Campaign concept

  • Key message

  • Creative direction

  • Campaign hook / tagline

  • Recommended channels

  • Basic campaign rollout plan

  • Content recommendations

 

Best for: Promotions, seasonal campaigns, smaller launches and events.

Timeline

1-2 weeks

Campaign Launch

From strategy to launch.

Description

For businesses launching a product, service or initiative that needs a clear strategy and coordinated rollout.

What's included?

  • Everything in Campaign Spark

  • Campaign strategy

  • Audience & customer journey

  • Campaign messaging

  • Creative concept

  • Campaign visual direction

  • Content strategy

  • Launch timeline

  • Social media strategy

  • Email marketing recommendations

  • Paid media recommendations

  • Influencer / PR recommendations

  • Campaign asset list

  • Measurement & KPIs

 

Best for: Product launches, service launches, major campaigns and important business moments.

Timeline

3-5 weeks

Campaign Amplify

Make the moment bigger.

Description

For larger campaigns where Social Llama takes a more hands-on strategic and creative lead from concept through rollout.

What's included?

  • Everything in Campaign Launch

  • Full campaign strategy

  • Creative campaign concept

  • Campaign messaging framework

  • Creative direction

  • Multi-channel campaign planning

  • Content direction

  • Launch planning

  • Influencer / creator strategy

  • PR opportunities

  • Paid media strategy

  • Email strategy

  • Campaign asset coordination

  • Supplier / designer management

  • Campaign optimisation

  • Post-campaign analysis

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Best for: Major launches, integrated campaigns and campaigns involving multiple channels or suppliers.

Timeline

5-8+ weeks

Ready to make your marketing make sense?

Let’s talk about where you are, where you want to go and what your business needs next.

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