How to Pivot your Message during a Crisis

Yesterday I watched a very inspirational webinar hosted by Donald Miller, CEO of Storybrand.

“How to pivot your message during a crisis”

All the rules for how you talk about your business have changed in the last 2 weeks. And it’s left lots of business owners wondering how they need to pivot their message in order to stay relevant in the minds of your customers.

Tips on how to communicate in a crisis:

---->Over-Communicate

---->Show Empathy & Authority

---->Craft these Specific Plans

1. Cash flow plan – know when to tap into cash reserves & determine the money you need to make each day

2. Business plan – have a strategy to make money over the next 60-90 days

3. Messaging plan - Lean into this mindset shift and simply get curious.

-How can you solve your customers' problems during this time?

-How could you take advantage of technology to make your offering more appealing?

-Does your pricing structure need to change for a temporary period?

How could you be using social media and content creation to boost your business right now?

-How do you want to be perceived as showing up during a time like this?

Businesses that have clarified their message and built a sales funnel are much more likely to survive!

4. Recession proof plan – Start creating your message now during your downtime so you are a step ahead after the crisis when people will need your product/service more than ever.

Ideas how small businesses can make up the deficit by making more sales:

1. Offer discounted vouchers that can be bought and paid for now and redeemed later.

2. Give the option of free delivery to boost online sales. Rather lose the delivery cost than a customer.

3. If you are not selling online, now is the time to start! Create an e-commerce website.

4. Advertise on social media. People are spending more time there now, especially as they’re stuck at home, and not much else is going on elsewhere.

5. If you exclusively catered for international visitors, drop your prices and let locals experience your products and services.

6. Think of creative ways to continue your business. Photographers could help collate their client’s photos into printed photo albums.

7. Offer clients a discounted rate if they sign up for longer periods, like 6 or 12 months.

8. Take advantage of technology to make your offering more appealing like offering exercise classes virtually.

9. Create digital learning courses or virtual consulting and coaching.

10. Discount products that you can ship later.

Do you need help brainstorming creative ideas on how you can continue your business during these tough times? Drop me a mail, I’m always willing to lend a helping hand! ❤️